Kate Hamilton-West, PhD., C.Psychol., AFBPsS., FHEA., is Head of Social and Behavioural Research at Cancer Research UK, the world’s leading independent funder of cancer research. She is a Chartered Psychologist, HCPC Registered Health Psychologist, Associate Fellow of the British Psychological Society, Fellow of the Higher Education Academy and Honorary Professor in the University of Kent’s Centre for Health Services Studies. Kate specialises in the application of behavioural science, implementation science and health services research methods and frameworks to address complex health challenges at individual, community, and population levels. She leads CRUK’s Social and Behavioural Research team which conducts and commissions research, evaluation and consultancy activities targeted to address key questions of importance to policy and practice, led by areas with the greatest potential for improving cancer outcomes.